Therefore it is extremely important to conduct an online search to make sure that the trademark name and logo of your company has not been used elsewhere. Trademark infringement, even if done accidentally, can lead to serious legal obligations. The trademark should be distinctive and unique for your business. A simple word in the English dictionary that describes your service or product cannot be used to trademark your business name. How many cups of steaming hot coffees would you need to come with a quirky name to identify your business? It may sound easy, but believe me, you will surely have to rack your brains for this one. Decide on your unique brand name and logo Here’s how you can apply for trademark: 1. It can even be a symbol, shape of goods, use unique colour scheme or a combination of any of these. Trademark can be a name (Raymond Veil), surname (Bajaj), word (Flinto), letters (HDFC) or even numbers (555). The importance of business branding is known to you by now, let’s take a step forward and present you seven simple steps that you must follow to apply for trademark.īefore we move further, let’s understand what is a trademark? To simply put, it is a mark of trade for a distinguished company. Company name and logo is unique for every enterprise that is legally registered under The Companies Act 1956 and is secured from competitors under the Trademark Act, 1999.Ī trademark helps to build the trust of customers in your brand and is a valuable asset to the company. Industry experts also state that customers are also influenced by business brand name and logo. Using a trademark logo and name for your company is the first step of your proactive plan for staying ahead of the competition. Competition indicates the increased demand for the product or service that inspired a high level of competition. Success can only be ensured by the strategic implementation of business policies and plan that gives you an upper hand over your competitors. A company name and logo is also recognized and entrusted by customers, hence most businesses apply for trademark in their early days.Ĭompetition is an undeniable fact in the world of business. It is a trademark sign that differentiates the goods and services of an enterprise from other similar services, plagued in the marketplace. A business is distinguished by its company name and logo.
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